Brand Global Summit 2018

The Brand Global Summit on April 19th, 2018 was dedicated to branding and innovation and offered “the opportunity to exchange experiences on the topic of brands, to learn from success models and to have interesting discussions”, said European Brand Institute President Gerhard Hrebicek. So Top decision-makers from politics, business, science, international organizations and diplomacy as well as representatives of regions from more than 44 countries met to exchange experiences and join the exclusive networking in Vienna. Sonja Kato led throughout the day.

In several keynote speeches and panel discussions, domestic experts and representatives of international organizations discussed (European) brand competitiveness in a global context, economic opportunities through investment in branding and innovation, and the development and commercialization of competence clusters as a formula for growth. “Successful innovators know their strengths and know how to highlight them. Novomatic has been revolutionizing the gaming industry with constant innovation since 1980 and is now Europe’s leading and one of the world’s largest gaming technology companies, a unique innovation power at the heart of the global Novomatic brand.” said Novomatic General Secretary and Head of Group Marketing Stefan Krenn.

Guests sighted at the Brand Global Summit 2018:

LR NÖ Martin Eichtinger; Jürgen Roth (Vizepräsident WKO); Stefan Krenn(Novomatic); Edgar Baum (Strata Insights); Marion Kalteis (ÖBB Werbung); Irina Ivashkovskaya (Higher School of Economics Moscow); H.E. Lourdes Victoria-Kruse (Ambassador Dominican Republic); H.E. Victor A. Veltzé Michel(Ambassador Bolivia); H.E. Rafael Mariano Grossi (Ambassador Argentina); H.E. Pilar Saborio de Rocafort (Ambassador Costa Rica); H.E. Juan A. Fernandez Palacios (Ambassador Cuba); H.E. Tebongo Seokolo (Ambassador South Africa); Diego Masera (Head of LAC UNIDO); Maria Rauch-Kallat (BM a.D.); Kristin Hanusch-Linser (Hanusch-Linser Management GmbH); Silvia Angelo, (Boardmember ÖBB Infra); Karin Zipperer (CTO ASFINAG); Heidemarie Kipperer(Managing director myWorld Austria); Silvia Kelemen (Head of Public Relations, myWorld); Christian Mattasits (Managing director, Finanzfuchsgruppe); Gerhard Schuller (CEO ELK); Bobby Calder (Kellstadt Professor Kellogg Business School); Gerald Ganzger (Attorney);

The kick-off event on April 18, the Brand Global Council & iconvienna Brand Global Summit Reception, responded to the theme of branding through international brand statements and brand certification.

Highlight of the evening was the certification of the first Certified Brands worldwide, based on the ISO standard 20671, to ELK, Hanlo, Zenker and the Finanzfuchsgruppe by Gerhard Hrebicek, President European Brand Institute, together with Bobby Calder, Kellstadt Professor of Marketing, Carlos Chanduvi, UNIDO and Elisabeth Stampfl-Blaha, Director Austrian Standards International.

LR NÖ Martin Eichtinger opened the conference with insights into the strategy and implementation of the successful model of the exemplary region of Lower Austria. US Marketing Prof. Bobby Calder gave insights into the latest developments around brand, attention economy and brand loyalty.