The Brand Academy
Choose The Brand Experience
"Brands are also an instrument for the economic development of small and medium-sized enterprises and organizations, cities and destinations, and economically underdeveloped regions, and in these new markets with a growing middle class, the value of the brands will continue to grow." .
- Dr. Gerhard Hrebicek
By honing your observation skills, and learning to understand the underlying dynamics of what’s happening in the Brand Management Processes you will gain insights into how leaders learn about, recruit and recognize future leading Brands on the frontline.
Brand Evaluation and Management based on ISO 20671
Understand the process of organizational Brand Evaluation through Brand development, Brand Strength and Brand Performance and it influence on monetary value.
Implementation of Brand Management Quality Systems based on ISO 20671
Professional Development study program according to the ISO 20671. Understand, manage and implement the main concepts of Brand Management and Brand Evaluation.
Strategic Brand Management
Apply and evaluate profitable brand strategies by building, measuring, and managing brand equity.
Managing Brand and Working Capital
Effectively communicate and critically evaluate solutions to complex financial problems in Brand Management
Financial and Brand Management Controlling
Produce solutions to accounting problems, which make appropriate use of accounting practice and principles as the financial dimension of Brand Management.