The Brand Academy
Choose The Brand Experience
"Brands are also an instrument for the economic development of small and medium-sized enterprises and organizations, cities and destinations, and economically underdeveloped regions, and in these new markets with a growing middle class, the value of the brands will continue to grow." .
- Dr. Gerhard Hrebicek
By honing your observation skills, and learning to understand the underlying dynamics of what’s happening in the Brand Management Processes you will gain insights into how leaders learn about, recruit and recognize future leading Brands on the frontline.
Understand the process of organizational Brand Evaluation through Brand development, Brand Strength and Brand Performance and it influence on monetary value.
Professional Development study program according to the ISO 20671. Understand, manage and implement the main concepts of Brand Management and Brand Evaluation.