After completing the Brand Academy program students developed the knowledge of how brands deliver value to a range of stakeholders in functional, financial or emotional terms. The Brand Academy focuses on defining, developing and managing brand value, as this construct has a positive impact on a range of financial results. The study programs place a strong emphasis on how brands increase financial value due to increasing brand pressure to deliver measurable financial returns.
The Brand Academy pursues a strategic approach to brands. It takes into account a broad range of tools, techniques, and theories that help to increase capital and thus enhance brand performance.