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Postgraduate Strategic Brand Management

€8,500.00
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COURSE DESCRIPTION

The full study program, consisting of one year, 10 modules postgraduate academic course, built from an ambition to focus on global brands. To understand and connect cultures &  deepen your knowledge of the development management, and communication of global brands by working in a highly motivated environment that think interculturally and act in a team-oriented manner.

CERTIFICATION

Upon the final completion of the Postgraduate Strategic Brand Management, students are qualified for the (European Qualification Format) EQF Level 7 Postgraduate Strategic Brand Management Diploma.

LEARNING OUTCOMES

  • Explain the importance of Brand Management, innovation, and creativity in the modern workplace.
  • Describe a range of Brand management styles and approaches and their effect on creativity and innovation.
  • Assess the benefits of Brand Evaluation in various management styles and approaches, and use the ones that are best suited to particular organizational situations.
  •  Assess the benefits, disadvantages, and risks of Brand Evaluation innovation and decision making.
  • Analyze the evolution of Brand management and Brand evaluation.
  • Evaluate the Brand development business case for quality and the management concept.

  • Describe the role of standards and regulations as well as quality processes in the Brand Management Quality System.
  • Contrast Quality Assurance with Quality Control in Brand Evaluation.
  • Evaluate Quality Assurance models for change and quality improvement through input elements of brand Evaluation.
  • Critically assess the Output dimensions of Brand Evaluation and the role of quality control in the modern organization.

  • Understand the role of brands in the current context, where competition is fierce and tangible aspects can be easily copied.
  • Be involved with the main concepts concerning brand management.
  • Learn to identify the essential values of a brand, its strong points, and weaknesses, and understand the difference between what a company sells and what the consumer buys.
  • Practice with all the concepts through a final assignment that has a very practical approach: build a brand concept and the strategy around it.
  • Understand the different agents that play a role in the process of brand management: client, agency, designer, brand manager
  • Explain the law-making process and sources of law in the Brand Management system.
  • Identify legal issues in a variety of business situations related to Brand development.
  • Analyze and apply legal rules to resolve factual problem situations.
  • Demonstrate an appreciation of the British, European and international perspectives governing legal aspects of Brand Management.

  • Explain the role of market segmentation in marketing decision making, generally, and in developing the marketing mix.
  • Assess the role of the marketing mix within the context of marketing decision making.
  • Evaluate each of the marketing mix parameters, and assess the role of the additional mix Parameters in services offerings.
  • Apply the marketing mix in practice, both in the private and non-profit sectors.

  • Critically evaluate the contribution of Brand segmentation and market research in international marketing
  • Assess the role of scanning the market environment in identifying opportunities and threats in the
  • marketplace.
  • Research and evaluate Brand information to assess an organization’s marketing strategy.
  • Compare and contrast market entry strategies.
  • Assess how the marketing mix can be configured to achieve market strategy objectives.

  • Describe and assess the factors that are most likely to drive Brand innovation in your organization.
  • Develop a Brand innovation process from the original idea to planning implementation.
  • Assess different ways of identifying and evaluating Brands.
  • Describe ways in which organizations can encourage and facilitate Brand innovation.
  • Understand concepts and techniques to improve the long-term profitability of the brand strategies
  • Evaluate the branding challenges and opportunities
  • Describe The brand equity concept
  • Identifying and Establishing Brand Positioning and Values.
  • Measuring and Interpreting Brand Performance
  • Growing and Sustaining Brand Equity

  • Understand the importance of cash flow and working capital in Brand Management.
  • Assess the role played by the management of stock through Brand Evaluation.
  • Identify key issues in the financial management of the financial dimension of Brand Evaluation.
  • Evaluate the financial performance through the use of key financial ratios.
  • Understand the use of budgets in financial control.

  • Identify appropriate methods for raising finance in Brand management.
  • Understand the importance of cash flow and working capital of brand financial potential,
  • Identify key issues in financial management as part of brand management.
  • Evaluate financial performance through the use of key financial ratios.
  • Identify appropriate methods for raising finance in Brand development.
  • Select appropriate sources of finance for businesses.

Course Features

  • Lectures 71
  • Quizzes 0
  • Duration 10 months
  • Skill level Postgraduate EQF Level 7 Diploma
  • Language English
  • Students 36
  • Assessments Yes

You have 48 weeks remaining for the course

€8,500.00
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