Importance

40-60 % of a company value derives from its brand value. Specialized Funds are outperforming generalist funds. Companies which are investing in the brand define their own USP and DNA and are not solely dependent on price.

Training

Study programme wrapped inside an in-company project designed to target specific company brand related issues and which could be mentored to executives, focuses on brand management issues facing organisations and their related corporate identity, image, reputation and Brand value.

Criteria

Learn how to create a strong consumer brand and brand recognition, and to build up the potential that the brand can grow regional/international and with the potential for leading position in the sector of expertise, with talented & strong management.

Training delivered by a team of experts with financial, brand and operational skills

Companies can purchase access to the materials for their staff, use as stand-alone CPD resources or be supported by live training or mentoring. The assessments can be purchased as an option for those employees who wish to convert the modules into a post-graduate qualification with either a diploma or an MBA, in addition to access to the materials. The modules are rounded off by a series of tasks in which skills and understanding are summarized

Our Offering

Our Offering

Expert Training

Sector, Geography
Equity & Debt skill set
Entrepreneurial and operational skill set for change management & value creation
Brand valuation, creation, and development

Executive Training

Strategic Brand Management
Legal Aspects of Brands
Strategic Marketing
Brand Market Research
Brand Measurement and Reporting

Professional Training

Brand Valuation
Brand Evaluation
Brand Management
Based on ISO 20671

Importance of Brands for Companies

  • 40-60 % of a company value derives from its brand value
  • Specialized funds are outperforming generalist funds
  • Companies which are investing in the brand define their own USP and DNA and are not solely dependent on price
  • With a strong brand it is easier to develop faster new sales channels (Multichannel) and allows private labels as add-on
  • A strong brand allows licensing or franchising to diversify the business risk and expand the business coverage
  • Strong brands attract easier capital and media attention but is also simplifying an exit
  • Companies investing in brands can achieve higher margins and have faster growth

 

In-House Training Outcomes

  • Learn how to create strong consumer brand and brand recognition and a potential that the brand can  grow regional/international and with the potential for leading position in the sector of expertise
  • Build up talented & strong management
  • How to generate sales using Brand Management techniques
  • Create strong growth potential in 3-5 years plan
  • How to create unique service or product offering and being able to provide multi channel strategy
  • Learn change management and how to accept external expertise, control and management alongside transparent reporting and accounting
  • How to Attract future investors and create exit strategy