strategic 1
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Brands play an important role in business and society.
strategic 2
Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the factors of Brand Evaluation, all evaluation channels are required in order to develop and manage brands effectively.
strategic 3
Students specialising in brand management learn about brand issues and gain awareness for the interrelation within complex brand architectures & how to combine the field of management with tasks in brand development.


Your competencies after the Strategic Brand Management studies

After your studies, you are prepared to act as the interface between management and creative strategy and lead projects in the area of brand development.
You will develop these competences during the lectures from our study portal and through practical projects. You will have many opportunities to apply and test your learning in practical projects, often with top companies in our partner network. In our student portal, you can get the first impression of our project partners . With your Assesment projects, you will be able to prove your profound knowledge in the last semesters of your studies. The rich practice element and focus on application ensures that you have concrete skills that will benefit you in your professional life.


Career Prospects

After you graduate with Strategic Brand Management specialisation, numerous career opportunities open up for you in international companies. In addition to your expertise in brand management, your knack for creativity, innovative thinking along with a positive attitude towards change will help you distinguish yourself in the international job market.
You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles could be the following:
  • Senior Brand manager
  • Brand manager
  • Brand Evaluation manager
  • Product manager
  • Brand consultant

Find out more

about our specialized Strategic Brand Management studies