Brands for Competitivness
ISO 20671. ISO standard for brand evaluation. ISO 20671.
In October, Gerhard Hrebicek introduced the Certified Brand Program to Armenian companies at a jointly hosted wokshop by EBI, UNIDO and the Ministry of Economic Development and Investment of Armenia.
Armenia through Brand Management. “The implementing process of ISO 20671 looks beyond entity’s financial record to cover a larger and holistic scope of indicators.” said Hrebicek.
Brands as a competitive advantage
To support the competitiveness of the private sector through branding as an important strategic tool to increase local and export market shares and create jobs, EBI and UNIDO are developing a program based on the latest ISO standard for ISO 20671 brand assessment.
At the beginning of October, Gerhard Hrebicek introduced Armenian companies to the Certified Brand Program in a joint workshop organized by EBI, UNIDO and the Ministry of Economic Development and Investment of Armenia.
The workshop focused on the importance of brands for improving the competitiveness of young emerging industries in Armenia through brand management. “The implementation process of ISO 20671 looks beyond the balance sheet of a company, and the standard covers a larger and more holistic range of indicators that affect the performance and future growth of a brand.” said Hrebicek.