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Brand Market Research

Market Research


• To evaluate critically the contribution of market segmentation and market research to
International marketing in the Brand development
• To research and evaluate marketing information to assess and organization’s international
Brand strategy

Learning Outcomes

After completing the module, the student should be able to:
1. Critically evaluate the contribution of Brand segmentation and market research in international marketing
2. Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
3. Research and evaluate Brand information to assess an organization’s marketing strategy.
4. Compare and contrast market entry strategies.
5. Assess how the marketing mix can be configured to achieve market strategy objectives.

Course Features

  • Lectures 8
  • Quizzes 0
  • Skill level EBI Certificate
  • Language English
  • Students 36
  • Assessments Yes

You have 2 weeks remaining for the course

  • Brand Market Research 8

    • Lecture1.1
      • Types of markets
    • Lecture1.2
      • Brand segmentation and Market targeting
    • Lecture1.3
      • Brand differentiation
    • Lecture1.4
      • Analyzing the market environment – PESTLE analysis, SWOT analysis, Porter’s Five Forces
    • Lecture1.5
      • Brand positioning strategies
    • Lecture1.6
      • Portfolio analysis and growth strategies – Ansoff’s matrix
    • Lecture1.7
      • Brand Market entry
    • Lecture1.8
      • Marketing mix and marketing plan for Brand development