Brand Evaluation and Management based on ISO 20671
Understand the process of organizational Brand Evaluation through Brand development, Brand Strength and Brand Performance and it influence on monetary value.
Implementation of Brand Management Quality Systems based on ISO 20671
Professional Development study program according to the ISO 20671. Understand, manage and implement the main concepts of Brand Management and Brand Evaluation.
Strategic Brand Management
Apply and evaluate profitable brand strategies by building, measuring, and managing brand equity.
Managing Brand and Working Capital
Effectively communicate and critically evaluate solutions to complex financial problems in Brand Management
Financial and Brand Management Controlling
Produce solutions to accounting problems, which make appropriate use of accounting practice and principles as the financial dimension of Brand Management.
Brand Measurement & Reporting
Identify and evaluate the range of strategies for change, measurement & reporting of Brand
Brand Market Research
Evaluate critically the contribution of market segmentation and market research to International marketing in the Brand development
Legal Aspects of Brands
Identify the legal issues in a variety of business situations in Brand Management.
Marketing & Communications
Identify the role of the marketing mix within the context of marketing decision making.