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Brand Measurement & Reporting



• To identify and evaluate the range of strategies for change, measurement & reporting of Brand
• To evaluate critically the contribution of theory in support of operational Brand management problem resolution

Learning Outcomes

After completing the module, the student should be able to:
1. Describe and assess the factors that are most likely to drive Brand innovation in your organization.
2. Develop a Brand innovation process from the original idea to planning implementation.
3. Assess different ways of identifying and evaluating Brands.
4. Describe ways in which organizations can encourage and facilitate Brand innovation.

Course Features

  • Lectures 6
  • Quizzes 0
  • Skill level Certificate
  • Language English
  • Students 36
  • Assessments Yes

You have 1 week 6 days remaining for the course

  • Brand Measurement & Reporting 6

    • Lecture1.1
      • Definitions of innovation
    • Lecture1.2
      • Push/pull drivers
    • Lecture1.3
      • Process of innovation in Brand Management (theory and practice) – classic view, the development funnel, the pentathlon framework
    • Lecture1.4
      • Identifying and evaluating Brands – internal and external sources, input and output, industry and market changes
    • Lecture1.5
      • The business plan in Brand Management
    • Lecture1.6
      • Corporate entrepreneurship and business innovation