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Financial and Brand Management Controlling



• To produce solutions to accounting problems, which make appropriate use of accounting practice and principles as the financial dimension of Brand Management.
• To assess the context within which accounting operates and through which it relates to the business environment of Brand Evaluation.

Learning Outcomes

After completing the module, the student should be able to:
1. Understand the importance of cash flow and working capital of brand financial potential,
2. Identify key issues in financial management as part of brand management.
3. Evaluate financial performance through the use of key financial ratios.
4. Identify appropriate methods for raising finance in Brand development.
5. Select appropriate sources of finance for businesses.

Course Features

  • Lectures 5
  • Quizzes 0
  • Skill level Certificate
  • Language English
  • Students 36
  • Assessments Yes

You have 2 weeks remaining for the course

  • Financial and Brand Management Controlling 5

    • Lecture1.1
      • Cash and working capital in Brand Management
    • Lecture1.2
      • Stock
    • Lecture1.3
      • Financial management – use of financial statements of a brand.
    • Lecture1.4
      • Sources of finance
    • Lecture1.5
      • Accounting standards – GAAP, SSAP, FRS, IAS