MBA Strategic Brand Management
€12,500.00
COURSE DESCRIPTION
The full MBA study program, consisting of one year, 10 + 2 modules postgraduate MBA academic course, built from an ambition to focus on global brands. To understand and connect cultures & deepen your knowledge of the development management, and communication of global brands by working in a highly motivated environment that think interculturally and act in a team-oriented manner.
CERTIFICATION
On completion of this course, students will achieve RQF / EQF Level 7 Qualification Diploma in Strategic Business Management and also the full MBA Degree.
LEARNING OUTCOMES
- Explain the importance of Brand Management, innovation, and creativity in the modern workplace.
- Describe a range of Brand management styles and approaches and their effect on creativity and innovation.
- Assess the benefits of Brand Evaluation in various management styles and approaches, and use the ones that are best suited to particular organizational situations.
- Assess the benefits, disadvantages, and risks of Brand Evaluation innovation and decision making.
- Analyze the evolution of Brand management and Brand evaluation.
- Evaluate the Brand development business case for quality and the management concept.
- Describe the role of standards and regulations as well as quality processes in the Brand Management Quality System.
- Contrast Quality Assurance with Quality Control in Brand Evaluation.
- Evaluate Quality Assurance models for change and quality improvement through input elements of brand Evaluation.
- Critically assess the Output dimensions of Brand Evaluation and the role of quality control in the modern organization.
- Understand the role of brands in the current context, where competition is fierce and tangible aspects can be easily copied.
- Be involved with the main concepts concerning brand management.
- Learn to identify the essential values of a brand, its strong points, and weaknesses, and understand the difference between what a company sells and what the consumer buys.
- Practice with all the concepts through a final assignment that has a very practical approach: build a brand concept and the strategy around it.
- Understand the different agents that play a role in the process of brand management: client, agency, designer, brand manager
- Explain the law-making process and sources of law in the Brand Management system.
- Identify legal issues in a variety of business situations related to Brand development.
- Analyze and apply legal rules to resolve factual problem situations.
- Demonstrate an appreciation of the British, European and international perspectives governing legal aspects of Brand Management.
- Explain the role of market segmentation in marketing decision making, generally, and in developing the marketing mix.
- Assess the role of the marketing mix within the context of marketing decision making.
- Evaluate each of the marketing mix parameters, and assess the role of the additional mix Parameters in services offerings.
- Apply the marketing mix in practice, both in the private and non-profit sectors.
- Critically evaluate the contribution of Brand segmentation and market research in international marketing
- Assess the role of scanning the market environment in identifying opportunities and threats in the
- marketplace.
- Research and evaluate Brand information to assess an organization’s marketing strategy.
- Compare and contrast market entry strategies.
- Assess how the marketing mix can be configured to achieve market strategy objectives.
- Describe and assess the factors that are most likely to drive Brand innovation in your organization.
- Develop a Brand innovation process from the original idea to planning implementation.
- Assess different ways of identifying and evaluating Brands.
- Describe ways in which organizations can encourage and facilitate Brand innovation.
- Understand concepts and techniques to improve the long-term profitability of the brand strategies
- Evaluate the branding challenges and opportunities
- Describe The brand equity concept
- Identifying and Establishing Brand Positioning and Values.
- Measuring and Interpreting Brand Performance
- Growing and Sustaining Brand Equity
- Understand the importance of cash flow and working capital in Brand Management.
- Assess the role played by the management of stock through Brand Evaluation.
- Identify key issues in the financial management of the financial dimension of Brand Evaluation.
- Evaluate the financial performance through the use of key financial ratios.
- Understand the use of budgets in financial control.
- Identify appropriate methods for raising finance in Brand management.
- Understand the importance of cash flow and working capital of brand financial potential,
- Identify key issues in financial management as part of brand management.
- Evaluate financial performance through the use of key financial ratios.
- Identify appropriate methods for raising finance in Brand development.
- Select appropriate sources of finance for businesses.
Course Features
- Lectures 74
- Quizzes 0
- Duration 15 months
- Skill level MBA Degree
- Language English
- Students 21
- Assessments Yes
You have 48 weeks remaining for the course
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Brand Evaluation and Management based on ISO 20671
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Implementation of Brand Management and Managing Quality Systems based on ISO 20671
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Introduction to Brand Management
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Legal Aspects of Brands
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Marketing & Communications
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Brand Market Research
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Brand Measurement & Reporting
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Financial and Brand Management Controlling
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Managing Brand and Working Capital
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Strategic Brand Management
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Two Additional Exams
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Master Theses
